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Search Engine Positioning and Web Promotion Services


Web Position Certified

Spokane Valley Online offers search engine submission, targeted search engine positioning, and web promotion services.



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  The best advertising dollars you can spend on the Web are in achieving search engine rankings.
When someone queries a major search engine using a keyword related to your site's products or services, does your page appear in the top 10 matches or is it your competition? If you're listed, but not within the first 10 to 30 matches, you lose, no matter how many engines you submitted your site to. Ranking near the top on the major search engines is the real key to bringing free, targeted traffic to your Web site.
   
  The following search engines and directories, considered to be major players on the World Wide Web, will be responsible for at least 90% of the visitors your site will see.
 
  • Yahoo
  • Excite
  • AltaVista
  • Infoseek/Go Network
  • WebCrawler
  • Lycos
  • HotBot
  • MSN Search
  • GoTo Network
  • Snap
  • Magellan
  • LookSmart
  • AOL Search
  • Northern Light
  • Yahoo Web Pages (Inktomi)
  • Google
  • Netscape
  • Open Directory
   
  In a study released by ActivMedia, Search Engine Positioning is ranked as the number one Web promotional method used by business-to-business sites. Above e-mail, above print, above catalogs, and above trade shows! So it's worthwhile to include a budget for search engine promotions in your marketing plan.
 
  1. Nearly everyone begins their Web travels at a major search engine.
  2. Anyone finding your site on a search engine is someone who was specifically looking for your company, product or service.
  3. Third party studies have proven that search engines provide better results than other forms of Web advertising.
   
 

And, as any savvy Web marketer knows, submitting alone does nothing to bring you more traffic. You must be positioned in the first one to three pages of results to be found.

The following scale demonstrates how each Web marketer rated the over-all effectiveness of the following advertising methods on a scale of 1 to 5, with 5 being the most effective.

  • Search Engine Submissions 3.35
  • Solicited or Opt-In Email 3.34
  • Offline Advertising 3.04
  • Press Release 3.00
  • Banner Advertising 2.85
  • Discussion Forums 2.83
  • Sponsorships 2.61
  • Newsgroups 2.46
  • Strategic Linking 2.44
  • Spam 1.8
 
 

How do we achieve top Web site rankings?
Spokane Valley Online optimizes any existing internal pages of your Web site that we feel will achieve high rankings. We will ask you to provide a complete list of "keywords" that you believe people will use to search for your product or service. This list will then be checked to see what people are actually looking for. A list of "search phrases" will then be compiled to base your marketing on. We pay special attention to your index.htmll or "default" page because these pages are the most likely to do well.

We create addidtional entry points to your site.
No single Web page will achieve a top ranking on all of the search engines. This is because each search engine uses a different "search algorithm" meaning they each "score" your Web site differently. Often, we create "doorway pages" or alternate entrances to your Web site to target each search engine with a different Web page. These "doorway pages" are carefully adjusted to target specific keywords for individual search engines. We then submit every page of your site to the top search engines and directories.

Maintaining your ranking in the search engines
Once your site is listed at or near the top of a major search engine, it can stay there for some time. However, it can also fall in rank due to the constant changes search engines make in their search, submission and ranking criteria. Good Web site promotion is the key to success.

  • We provide monthly reports for you to review how much traffic your web site is receiving and how your site is ranked with the major search engines.
  • We resubmit your site on a regular basis.
  • If hosting with Spokane Valley Online, we can also produce reports of how many hits, visitors, referrer URL's you receive on a daily, weekly or monthly basis.
 
 
  If you are serious about marketing your site, contact us.
Basic Search Engine Submission: Starting @ $45
Search Engine Positioning Minimum Orders: Our minimum projects start @ $500
Special Packages and Marketing Plans are available.
   
 

If you are serious about your web site and want to be found, contact us for more information.


 
E-mail: info@spokanevalleyonline.com
Phone: (509) 892-0196
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