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Search
Engine Positioning and Web Promotion Services
Spokane Valley Online offers search engine submission,
targeted search engine positioning, and web promotion
services.
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The
best advertising dollars you can spend on the Web are in achieving
search engine rankings.
When someone queries a major
search engine using a keyword related to your site's products
or services, does your page appear in the top 10 matches or
is it your competition? If you're listed, but not within the
first 10 to 30 matches, you lose, no matter how many engines
you submitted your site to. Ranking near the top on the major
search engines is the real key to bringing free, targeted traffic
to your Web site. |
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The following search engines and directories,
considered to be major players on the World Wide Web, will be
responsible for at least 90% of the visitors your site will
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- Yahoo
- Excite
- AltaVista
- Infoseek/Go Network
- WebCrawler
- Lycos
- HotBot
- MSN Search
- GoTo Network
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- Snap
- Magellan
- LookSmart
- AOL Search
- Northern Light
- Yahoo Web Pages (Inktomi)
- Google
- Netscape
- Open Directory
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In a study released by ActivMedia, Search Engine
Positioning is ranked as the number one Web promotional method
used by business-to-business sites. Above e-mail, above print,
above catalogs, and above trade shows! So it's worthwhile to
include a budget for search engine promotions in your marketing
plan. |
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- Nearly everyone begins their Web travels at a major
search engine.
- Anyone finding your site on a search engine is someone
who was specifically looking for your company,
product or service.
- Third party studies have proven that search engines
provide better results than other forms of Web advertising.
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And, as any savvy Web marketer knows, submitting
alone does nothing to bring you more traffic. You must
be positioned in the first one to three pages of results
to be found.
The following scale demonstrates how each Web
marketer rated the over-all effectiveness of the following
advertising methods on a scale of 1 to 5, with 5 being
the most effective.
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- Search Engine Submissions 3.35
- Solicited or Opt-In Email 3.34
- Offline Advertising 3.04
- Press Release 3.00
- Banner Advertising 2.85
- Discussion Forums 2.83
- Sponsorships 2.61
- Newsgroups 2.46
- Strategic Linking 2.44
- Spam 1.8
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How do
we achieve top Web site rankings?
Spokane Valley Online optimizes any existing internal
pages of your Web site that we feel will achieve high
rankings. We will ask you to provide a complete list
of "keywords" that you believe people will use to search
for your product or service. This list will then be
checked to see what people are actually looking for.
A list of "search phrases" will then be compiled to
base your marketing on. We pay special attention to
your index.htmll or "default" page because these pages
are the most likely to do well.
We create
addidtional entry points to your site.
No single Web page will achieve a top ranking on
all of the search engines. This is because each search
engine uses a different "search algorithm" meaning they
each "score" your Web site differently. Often, we create
"doorway pages" or alternate entrances to your Web site
to target each search engine with a different Web page.
These "doorway pages" are carefully adjusted to target
specific keywords for individual search engines. We
then submit every page of your site to the top search
engines and directories.
Maintaining
your ranking in the search engines
Once your site is listed at or near the top of a major
search engine, it can stay there for some time. However,
it can also fall in rank due to the constant changes
search engines make in their search, submission and
ranking criteria. Good Web site promotion is the key
to success.
- We provide monthly reports for you to review
how much traffic your web site is receiving
and how your site is ranked with the major search
engines.
- We resubmit your site on a regular basis.
- If hosting
with Spokane Valley Online, we can also produce
reports of how many hits, visitors, referrer
URL's you receive on a daily, weekly or monthly
basis.
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If you are serious about marketing your site,
contact us.
Basic Search Engine Submission: Starting @ $45
Search Engine Positioning Minimum Orders: Our minimum projects
start @ $500
Special Packages and Marketing Plans are available. |
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If you are serious about your web site and want to be found,
contact us for more information.
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